In May, I gave away, Ripper, My Love, on Ripped Genes, launch day, and it helped pick up sales of Maggie’s Child, and Ripped Genes. I used a coupon method available via Smashwords. My sales over there have been poor but the coupon method is useful for offering books out to other ereader users than Kindlers. In total over a month, 20 freebies were downloaded.
Some days back, I read an article about pricing and pulsing your ebooks. Having vowed I would never use a KDP Select free promotion, I change my mind after reading the post.
Yesterday, I offered Maggie’s Child free for one day. Boy, was I blown away this morning. The time zone difference meant I went to bed with a few hundred downloads, and one sale in Germany, a new country for me. I left Twitter with links out to other countries where Amazon host my books, and enjoyed a good night’s sleep.
This morning, I woke to find amazing figures and results. OK. I gave the book away, I earned nothing. I did learn something, though. I learned it was worth the giveaway. Why?
Amazon USA = 1057 downloads
Amazon UK = 467 downloads (plus extra sales of other two books to the norm)
Germany = 9 downloads (A new country breakthrough)
France = 1 downloads (A new country breakthrough)
Italy = 5 downloads (A new country breakthrough)
Japan = 1 download (A new country breakthrough)
Canada = 15 downloads (A new country breakthrough)
Total = 1,555 downloads and 5 new countries where my name is known.
To me, that was worth the marketing effort and opened my eyes to giveaways.
Also, I made it to the top 100 ranking on the best seller free list, Amazon feature. In the US, I went to bed at #48, the promotion ended with me at #15.
In the UK, I went to #5, one place above, Jane Austen (that made me smile).
So, I rose the ranks, gained possible new readers, gained possible new readers in new countries. All in all, a positive result. I will now sit back and see what happens with the sales, and see if there is a slight rise in sales for the future. One thing I do know, I will use KDP select again for future novels, and am pulling out of Smashwords. I struggled trying to upload two novels, gained no new sales, and wait some time for customer support assistance. Others love the platform, it is just not for me. I will remain with Amazon, it suits my needs and desires.
- Smashwords: 4 weeks = 20 books downloaded. I did not gain extra sales from the downloads to my other books on Amazon, (I noted no rise to the normal daily rate). I have not sold a book since, on Smashwords.
- Amazon: 24 hrs = 1, 555 books downloaded. Sales rose to other books on same day. I sold two books immediately after the giveaway finished. Broke into 5 new countries.
I think my results speak for themselves. Amazon is where I will sell my books.
Ebook Pricing Strategies Article at WG2E, that swayed my mind.